“Tony Fyfe, CEO of Hemingway’s Brewery in Port Douglas encountered some unique challenges when building their small brewpub. While the location was perfect in terms of foot traffic and clientele, building on […]
If you’ve ever thought, “what would a beer ad look like if it was made to resemble a karaoke video. And was in a foreign language”, well here’s your answer.
1) When you pick up a beer you’ve never had before, it’s generally pretty easy to form some mental expectations of what it will taste like. You don’t have to work hard […]
“Why is beer pitched as ‘refreshing,’ ever, to anyone? I don’t drink beer to refresh my palate. I don’t drink it in order to stop being thirsty. If I want to simultaneously […]
This ad looks real enough. Though why anyone would want to associate their brand with Charlie Sheen – or suggest it’s good for recovering alcoholics – is beyond me.
1) It’s a sad time here at the headquarters of Beer is Your Friend (Note: I mean “headquarters” in a totally abstract and wanky sense. It’s not as if this blog makes […]
“Beer has a diuretic effect that favours urine production. It’s also a bladder irritant that sends the signal to our nervous system too early, telling us to empty our bladders.” Dr David Charbit quoted […]
Jeez, I’d forgotten Mark Richards made a Tooheys ad.
1) Stouts and porters can be offputting for some newcomers to the world of good beer. It’s related to the colour; it’s an impenetrable dark colour as compared to the amber and […]
“People are kidding themselves if they think they are getting fresh product, they are not in some parts of the world.” Charlie Bamforth From ‘Nine-month best before dates ‘ridiculous’ says beer professor’ […]