BEER IS YOUR FRIEND

Multi award-winning beer writer and author

Thursday, January 1st, 2026

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Oops, I did it again

By beerisyourfriend on May 28, 2018 • ( 1 Comment )

Researching the James Squire story

By beerisyourfriend on December 4, 2017 • ( 2 Comments )

So, I wrote a book. Wanna buy a copy?

By beerisyourfriend on January 27, 2017 • ( 2 Comments )

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Beer Ads – Day Four

By beerisyourfriend on January 30, 2013 • ( 1 Comment )

Maybe it’s just me but the phrase “man-sized pleasure” sounds more like something to do with a porno than a beer. But I do like that they include some shots of their […]

Beer Ads – Day Three

By beerisyourfriend on January 29, 2013 • ( Leave a comment )

Beer ads, like commercials in general, are a good indicator of the changing times. For instance, people in the early 1980s clearly saw nothing wrong with the “Boobs and Butts” ad I […]

But have you tried them yet?

By beerisyourfriend on January 28, 2013 • ( 13 Comments )

There’s been a lot of talk lately – both in beer blogs and on Twitter – about the Steamrail range of beers just released by Coles. All of it negative. But there […]

Beer Ads – Day Two

By beerisyourfriend on January 28, 2013 • ( 2 Comments )

If today’s ad isn’t the most sexist beer ad in history, it’s at least in the top five. It’s for Brisbane Bitter and I’ll let you watch it for yourself. Reckon they […]

Beer Ads – Day One

By beerisyourfriend on January 27, 2013 • ( 1 Comment )

So the idea here is that I’ll post an odd beer ad from TV that caught my eye every day this week. Why? Hell, I figured it would be amusing. First up […]

Getting closer to the ton

By beerisyourfriend on January 27, 2013 • ( 4 Comments )

About a year and a half ago, I started getting serious about good beer. One thing I did was buy a book listing the top 100 beers as chosen by a bunch […]

A Cosmic Australia Day

By beerisyourfriend on January 27, 2013 • ( Leave a comment )

So I spent a fair whack of my Australia Day at work. From 3pm to 11pm I was working. The first half of that shift involved walking around the Oz Day celebrations […]

The family behind Budweiser

By beerisyourfriend on January 25, 2013 • ( Leave a comment )

Bitter Brew William Knoedelseder This book is about the rather messed-up family behind Anheuser-Busch – the makers of Budweiser. And it’s a pretty good read (aside from the odd error, such as […]

A saison for the season

By beerisyourfriend on January 25, 2013 • ( Leave a comment )

Last week a bunch of us went on another pub crawl. You can go here to see what happened last time around. This time we hit all the same places – just […]

I was made for loathing you, baby

By beerisyourfriend on January 25, 2013 • ( 7 Comments )

The new KISS beer called Destroyer really surprised me. I’ve long known than KISS is the sort of band renowned for, shall we say, very intensive marketing. They’ve never been shy about […]

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