Lately there’s been a bit of irritation in beer geek circles over the way beer is covered in the mainstream media. The complaints have ranged from fundamental errors in the naming of […]
Getting beer writing right
Dan’s makes new Connections
Question: What do these brewers have in common – Brew Cult, Deschutes, Nomad, Birra del Borgo, Birra Baladin, TO–OL, Sixpoint, Clown Shoes and Brew Fist. If you answered that question by saying […]
MEDIA RELEASE: McLaren Vale’s EXP #007
MEDIA RELEASE Introducing EXP #007 Goldfinger Golden Ale McLaren Vale Beer Company’s latest Experimental (EXP) brew is full of Enigma – an exciting, newly cultivated hop (and a fitting nod to the […]
John Boston and beer marketing
Marketing is a world I obviously don’t understand. Let’s say you were looking to take on a fairly big entry-level beer label. Lets say it’s James Squire, because, well, that’s who it […]
Another beer ad gets it wrong
When it comes to beer advertising I will never understand why some companies choose to create ads that are solely pitched at men – it’s as though the idea that women buy […]
Duff drama is good news for Woolworths
By now you probably know that Woolworths got in trouble over Duff Beer. The Alcohol Beverages Advertising Code panel decided the product could appeal to kids under 18 due to its connection […]
Going long in August – BeerBud
READERS NOTE: This is my effort in the Boak and Bailey exhortation to go long in August. They suggest people write a longer post – 1500 words or more – […]
Some thoughts on the craft beer bubble
One thing that gets talked about in beer geek circles is the craft beer bubble. Maybe that’s because it means two different things. Definition one: The phenomenon of beer geeks surrounding themselves […]
The Stone Brewing Cover-Up
Apologies to those that are over the whole Stone indiegogo farrago but I’m writing another post about it. Why? Well for two reasons: 1) I intensely dislike Greg Koch. He’s a little […]
The worst beer glass ever
This, gentle readers, is a beer glass. Goddamn ugly, isn’t it? It was designed by the Beer Pilgrim, that spokesman for Lion who pretends to know something about beer. He created this […]
BEER IS YOUR FRIEND 