1)Urban Crusader is another instance of a big company looking to horn in on the growing craft beer market. While the label may look a bit edgy and alternative (or maybe like a big company trying to appear edgy and alternative) it’s actually from a liquor giant – namely Liquorland.
2) Now, there have been quite a few times when big companies like Liquorland, Coles, Woolworths or Coca-Cola put out beers that conspicuously left their name off the label. And I’ve called shenanigans on that – if you’re going to be a big company making beer then don’t be sneaky and hide the fact from the consumer. With that in mind it’s only fair that I praise Liquorland in this instance, because right there on the back label it says “produced under contract for Australian Beer Connoisseurs – a trading name of Liquorland Australia”. That’s a nice degree of transparency there.
3) Now for a bit of ridicule. Right there on the label it says this is a “double hopped lager”. To me, that’s meaningless marketing speak along the lines of “brewed longer“. It seems a phrase designed to catch the unaware – “wow, it’s double hopped. That must mean it’s hopped twice as much as most other beers”. Nope, at best it means it’s hopped just as much as other beers. See, most beers add hops at several stages in the brewing process – some do it four, five, six, seven or more times. So the phrase “double hopped” is meaningless.
4) It’s also confusing, as the rear label says three different hops are used – so triple hopped, maybe? And, despite being an “Australian-style lager” two of those three hops are foreign – German Perle and US Nugget.
5) I could overlook all this if the beer was really good. But it’s not. Urban Crusader isn’t bad, but it isn’t really good either. Despite that “double hopping” it’s malt-driven with not much in the way of hop characters. It does pass the barbecue test, though not by all that much.
Categories: Beer of the Week