“But no sector, I suggest, can sustain more than one marketing guerrilla, and guerrilla marketing is what BrewDog does brilliantly and what its fans respond to enthusiastically. Ironically, considering it has always been an accusation made about the consumers of mega-brand beers, BrewDog drinkers really are drinking the marketing first, and the beer second.”

Best-selling business advice from a BrewDog
Martyn Cornell
Zythophile