1) Ever since Coca-Cola Amatil announced some time last year it was going to be importing Fiji Bitter I’ve been keen to try it. Why that is the case I’m not sure. I wasn’t exactly champing at the bit to try Coke’s Yenda range. But when I saw this squat bottle on a bottlo shelf I got a little excited.
2) Not excited enough to buy a whole six-pack, mind you. Instead I ignored said bottle shop’s signs warning against breaking up six-packs and took one up to the cash register – no dramas. Moral to the story? Be a rebel and break up any six-packs you want.
3) It should be said this beer is actually made in Fiji. And by that I mean the country and not some NSW country town curiously called Fiji. Because you know that’s the sort of thing Coca-Cola Amatil might try and do. Like they might try and pass off their Yenda beer range as some offering from a teency-weency brewery, which would include ensuring the words “Coca-Cola Amatil” don’t appear on the label. Yep, Coca-Cola Amatil is so proud of their beers that they don’t want their name on the label.
4) The label describes this as “a Fijian style lager beer brewed to deliver full refreshment when ice cold”. Apparently “Fijian style lager” is the same as every mainstream lager in the world. The aroma here is a bit bready and a bit of wet cardboard. The flavour was a surprise – it’s nowhere near as sweet as I was expecting (I’d presumed it was going to be like Australian macro lagers). But as the beer warms up there’s a slight chemical note, which might be why it’s recommended to be drunk ice cold.
5) On the subject of beers imported by Coca-Cola Amatil, I’m still waiting for them to do something with the Sam Adams range of beers. With their marketing and distribution heft I really expected to see a much wider range of these beers becoming more reasily availabl e. But so far, the only one I see anywhere is the Boston Lager – which is actually less than what the old importer was getting out here. Coke may add life, but it doesn’t appear that they add Sam Adams Beer.
Categories: Beer of the Week