“But no sector, I suggest, can sustain more than one marketing guerrilla, and guerrilla marketing is what BrewDog does brilliantly and what its fans respond to enthusiastically. Ironically, considering it has always […]
The Thursday Quote
The Thursday Quote
“There are some images that are just wrong: uncanny, creepy. One of them is a poster of a smiling, steel-helmeted Nazi-era German soldier holding a pint of stout, with the words in […]
The Thursday quote
Brewdog’s James Watt had a rant here about the need to define “craft beer”. Yep, we’re still talking about that, it seems. Here’s part of the reason why he thinks we need […]
BEER IS YOUR FRIEND 