So this is the new ad from VB, which reintroduces what they like to call “rhyming couplets”. Which, I guess is technically correct, but makes it sound like the ad was written by Shakespeare.

You know what I’m talking about – “you can get it lifting, you can get it shifting”. That sort of thing

And here’s one that ran in 2012, which has a few scenes clearly pilfered for the new ad.

But it doesn’t end there. Here’s another one from 2012. See how many more scenes from this one turn up in the supposed “new” ad.

Which leads me to wonder, are times so tough at CUB that they have to recycle footage from their own ads?