So this is the new ad from VB, which reintroduces what they like to call “rhyming couplets”. Which, I guess is technically correct, but makes it sound like the ad was written by Shakespeare.

You know what I’m talking about – “you can get it lifting, you can get it shifting”. That sort of thing

https://www.youtube.com/watch?t=26&v=BXGY51sLBH0

And here’s one that ran in 2012, which has a few scenes clearly pilfered for the new ad.

https://www.youtube.com/watch?v=-0yq_aCzaQI

But it doesn’t end there. Here’s another one from 2012. See how many more scenes from this one turn up in the supposed “new” ad.

https://www.youtube.com/watch?v=X16jIojMK5o

Which leads me to wonder, are times so tough at CUB that they have to recycle footage from their own ads?