“Craft beer is exceptionally important and there are definite benefits to selling craft beer in the on-premise domain. In terms of hard numbers, data from BarScan suggests that not only does craft beer sell for around a 20 per cent premium per serve, compared to a standard full-strength beer, it is also growing in venues at a rate of 65 per cent year on year, even though it is only available in less than half of all venues.”

Introduction to Craft Beer
Stefanie Collins
Australian Hotelier
March 2015