brewery

The Thursday quote

“The marketing geniuses at the world’s industrial breweries haven’t a clue as to what kind of beer you like. Even if they did, the bets they could do would be to dump it into a pot with a hundred thousand other preferences and brew an accountant-approved approximation of the resulting melange – which is exactly what they do.

“By brewing it yourself, you can have what you want, when you want it. You are the niche market supreme.”

Radical Brewing
Randy Mosher
Brewers Publications (2004)

Advertisements

It's your shout

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s