“The marketing geniuses at the world’s industrial breweries haven’t a clue as to what kind of beer you like. Even if they did, the bets they could do would be to dump it into a pot with a hundred thousand other preferences and brew an accountant-approved approximation of the resulting melange – which is exactly what they do.

“By brewing it yourself, you can have what you want, when you want it. You are the niche market supreme.”

Radical Brewing
Randy Mosher
Brewers Publications (2004)