“The marketing geniuses at the world’s industrial breweries haven’t a clue as to what kind of beer you like. Even if they did, the bets they could do would be to dump it into a pot with a hundred thousand other preferences and brew an accountant-approved approximation of the resulting melange – which is exactly what they do.
“By brewing it yourself, you can have what you want, when you want it. You are the niche market supreme.”
Brewers Publications (2004)