1) Okay, so I’ll just come right out and say it. I reckon this is the most important IPA in Australia. I’m not saying it’s the best, because the fact Hop Hog […]
Thoughts on the Hottest 100 beers
A few quick thoughts on today’s Hottest 100 Beers votes. Distribution isn’t everything: The top three – Hop Hog, Pacific Ale and 4 Pines – are all beers with wide-ranging distribution. And […]
I’m just hopeless
I have to be a marketeer’s wet dream. And to prove that point, I offer you the picture of Feral’s new label for their Hop Hog. It’s a part of the rebranding […]
Hottest 100, where to from here?
After the latest instalment of the Hottest 100 Craft Beers were announced on Sunday, I started to wonder if it has much of a future. The big issue is its predictability. This […]