When you think your target market is meatheads.
I’d only ever seen a small part of this ad before as a gif – that part where the dude is dancing. And I swear it has never been on TV.
If I’m reading this correctly, Hahn has just made an excise-free beer. I’m talking about their new super-duper light beer – Hahn Ultra. That comes in at a ‘‘hold the bottle […]
1) Ah, beer geeks are so predictable. The first mention of Hahn Ultra (at a paltry 0.9 per cent alcohol) was on a beer geek page on Facebook. Unsurprisingly, the tone of […]
Yesterday I wrapped up the first post in the Drink It You Idiot week with the suggestion I was really going to enjoy these seven days if all the beers were […]
Number 1: This tweet from Andrew Childs of New Zealand’s Behemoth Brewing Company Holy shit this is what @yeastieboys wardrobe must look like pic.twitter.com/UolIfRXiwh — Andrew Childs (@BehemothbeerNZ) October 20, 2014 If […]
Last week a bunch of us went on another pub crawl. You can go here to see what happened last time around. This time we hit all the same places – just […]
I have to feel sorry for Hahn. Their main – okay, only – market is the mainstream beer drinker and that has been declining in recent years. But there is a beer […]
This is a really odd beer – in a marketing sense, I mean. As beers go, it’s the best thing Hahn have done for a while. See, Hahn ran some contest or […]