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Multi award-winning beer writer and author

Thursday, January 1st, 2026

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Oops, I did it again

By beerisyourfriend on May 28, 2018 • ( 1 Comment )

Researching the James Squire story

By beerisyourfriend on December 4, 2017 • ( 2 Comments )

So, I wrote a book. Wanna buy a copy?

By beerisyourfriend on January 27, 2017 • ( 2 Comments )

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Five Things About … James Squire’s The Hop Father

By beerisyourfriend on December 30, 2016 • ( 1 Comment )

1) Reviewing a James Squire beer is a tricky thing for a beer geek. Well, it’s a tricky thing for this beer geek at least. That’s because the Squire brewers don’t make […]

The Thursday Quote

By beerisyourfriend on December 29, 2016 • ( Leave a comment )

“Believing in the rights of the individual, I never did believe in prohibition, but the evening guzzle round the pubs is a pretty sickening sight, leads to an awful lot of drunkenness, […]

Beer on the Box – Andes beer

By beerisyourfriend on December 27, 2016 • ( Leave a comment )

Yes, because we all think women are fun-loathing harpies who hate beer. Jesus, this is a repugnant ad.  

Making a beer ad in the 1970s

By beerisyourfriend on December 26, 2016 • ( Leave a comment )

Here’s a quick video, about the creation of a campaign for the now-defunct KB beer. It looks like it’s from the late 1970s and includes some jarring statements, like the ad executive […]

Five Things About … Garage Project’s Pernicious Weed

By beerisyourfriend on December 23, 2016 • ( 1 Comment )

  1) There’s one thing that has long bothered me about New Zealand’s Garage Project, but which I’ve always kept quiet about because, you know, they’re a really good brewery and all […]

The Thursday Quote

By beerisyourfriend on December 22, 2016 • ( Leave a comment )

“Most striking is the colourful mural just inside the door, a sprawling, six-eyed tentacled monster grasping beer bottles and leering out at you, painted by local artist Emma Livingstone. ‘Initially I had […]

Beer on the Box – Victoria Bitter

By beerisyourfriend on December 20, 2016 • ( Leave a comment )

Never seen a black and white VB ad with that “hard-earned thirst” tag before. But I’m sure they’ve used this script again since.    

Five Things About …IBC’s Chuck Norris

By beerisyourfriend on December 16, 2016 • ( Leave a comment )

1) The can in this photo is really nothing special to look. It’s a label-less silver can, with a few dings anf dents at the top. There is seemingly no reason to […]

The Thursday Quote

By beerisyourfriend on December 15, 2016 • ( Leave a comment )

“The growth in craft beer is one silver lining for the beer industry, with IBISWorld predicting the category will increase by 11.7 per cent per year over the next five years to […]

Beer on the Box – Schlitz Beer

By beerisyourfriend on December 13, 2016 • ( Leave a comment )

It really takes 1,174 careful steps to create Schlitz beer? I doubt it.

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Books are your friend »

Rules of book reading

Too many books

If you hate a book, just stop reading it

Writing is hard work

The Fatal Shore copy No 4

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