“Craft beer firm Vale Bru has decided to remove its beers from shelves after an outcry about its approach to women in its marketing campaign.
“Vale Bru’s “moist” and “gushing” range of beers included the Filthy Brunette, an Easy Blonde beer (with the tagline ‘All your friends have already had her’), a Raven P*rra (an unflattering slang word for a Portuguese person) – “A porter with the best head in town” – and the Ripe Redhead.
“This sparked an outrage among women in the industry, which an initial apology from Vale Bru failed to quell the anger.”
‘SA beer group will scrap sexist labels and now offers ‘ladies’ free drinks’
Business Insider South Africa