Quote

The Thursday Quote

“Craft beer firm Vale Bru has decided to remove its beers from shelves after an outcry about its approach to women in its marketing campaign.
“Vale Bru’s “moist” and “gushing” range of beers included the Filthy Brunette, an Easy Blonde beer (with the tagline ‘All your friends have already had her’), a Raven P*rra (an unflattering slang word for a Portuguese person) – “A porter with the best head in town” – and the Ripe Redhead.
“This sparked an outrage among women in the industry, which an initial apology from Vale Bru failed to quell the anger.”

SA beer group will scrap sexist labels and now offers ‘ladies’ free drinks’
Jessica Fish
Business Insider South Africa

Advertisements

It's your shout

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s