“Craft beer firm Vale Bru has decided to remove its beers from shelves after an outcry about its approach to women in its marketing campaign. “Vale Bru’s “moist” and “gushing” range of […]
The Thursday Quote
The Thursday Quote
“Being ignored, talked over and recommended the ‘girliest’ drink at beer festivals are common occurrences, not just for me, but for many women, at all levels of involvement in the industry. The […]
Beer on the Box – Holsten
What a bunch of dickheads.
The Thursday Quote
“Aurosa was born to prove that women can succeed anywhere without having to adapt and sacrifice their natural femininity. Women have been disregarded in the beer industry but owing to determination and […]
Beer on the Box – Victoria Bitter
This ad was okay … until we reach the bit where the woman just has to have a girly drink.
Beer On The Box – Cool Beer
From what I can gather, Cool Beer is a real thing. But I can only hope these ads aren’t. Because they’re just frigging awful.
The Thursday Quote
“If you can’t contextualize it when it happens to a stranger, imagine a picture of your mother, scantly clad on a beer label, being callously remarked upon by guys repeating “hey, it’s just a […]
The Six-Pack – June 5, 2015
Number 1: This tweet from Mark Frank pic.twitter.com/8r49glTLgO — mark frank (@thirstyinmelb) May 28, 2015 It’s funny because it’s true. Number 2: This photo from Hops and Craft View this post […]
Another beer ad gets it wrong
When it comes to beer advertising I will never understand why some companies choose to create ads that are solely pitched at men – it’s as though the idea that women buy […]
BEER IS YOUR FRIEND 