“It is also worth thinking about how craft beer has widened the potential beer-drinking demographic. The variety currently available within the beer category has started enticing whole segments of society who had previously decided that they didn’t like beer.
“A few different styles on tap can change minds and attract even more customers, especially if your staff can provide a few tasters and encourage customers to try to before they buy.”

‘Changing opinions: adding craft beer to your taps’
Vanessa Cavasinni
Australian Hotelier