Beer of the Week

Five Things About … Snow

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1) There is a real problem with the name of this beer – Snow. At least I have a problem with the name. Every time I think of the beer, this is the first thing that springs into my mind.

And now, presumably it is in yours as well. I think we can safely say there aren’t many earworms worse than Informer. So any beer that forces my brain to sing this song has a black mark against its name straight away. A licky boom boom down? Oh fuck off.

2) It has been said that Snow, from China, is the best-selling beer in the world. Which would not really surprise me – China’s population is the biggest in the world so it would stand to reason that their biggest selling beer would be the world’s biggest selling beer too. But as we know from experience, the best-selling beer in any country isn’t going to be the best. So I wasn’t expecting that much from Snow.

3) Apparently it costs the equivalent of 50 cents a bottle in China. At that price it’s no wonder it sells so much. Also, the Chinese are probably laughing their heads off that those stupid Australians are paying almost seven times the price for a bottle. Presumably because it’s being sold as an imported premium lager. I guess turnabout is fair play – we’ve been letting the rest of the world think we drink Foster’s for decades now.

4) The beer itself comes in an oddly shaped bottle. It feels taller and thinner than most beer bottles we get here. The aroma is of sweet malt and a hint of wet cardboard. Flavourwise, it’s stronger than a lot of the lagers we have. But that’s a blunt sort of strength – like the malt overpowers and overbalances the rest of the beer.

5) I’m sure the average beer drinker wouldn’t have a clue that Snow sells more than any other beer. To them it’ll be just a beer with a label written language they can’t understand. And at a price greater than it deserves. So I wonder if it’ll sell very well here at all.

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