1) Okay, lets just say this at the start – 3 Pub Circus has to be one of dumbest names for a beer company I’ve ever heard of. I don’t even understand what it means. Yes, the label contains all sorts of circus-related guff about how ‘‘they wanted to brew beers that were equally as unique and daring’’ as circus performers. But twisting the phrase ‘‘three ring circus’’ just doesn’t work.
And I assume the owners (pssst, it’s Liquorland) are aware of the negative connotations to the phrase ‘‘three-ring circus. My Oxford offers ‘‘a chaotic mess’’ as one definition.
2) And lets say this too – it’s not really a secret that this beer comes from Liquorland. Because they say so right on the back of the label. They don’t resort to trickery like Woolworths and create a subsidiary with a different name, nor do they just print the address and leave it up to geeks with too much time on their hands to punch it into Google Maps (hello, Woolworths).
Nope, Liquorland just put their name there in capital letters for all to see. Which is how it should be, so kudos to you Liquorland. Seems you’ve learned from the Steamrail days.
3) Even though I don’t care that much that supermarkets and bottle shops are entering the beer market, there is something shameless about calling your beer ‘‘Artisan Ale’’. Like you don’t care for being subtle and want to hit people over the head with the Obvious Stick. Calling a beer ‘‘Artisan Ale’’ is like saying ‘‘hey, we know a cool label would normally make people think this is craft beer but we want to make absolutely sure and use the word ‘artisan’ in the name.’’
Also, I hate the word ‘‘artisan’’. As much as I hate the phrase ‘‘craft beer’’.
4) By the way, ‘‘Artisan Ale’’ is the only description featured anywhere on the bottle. There’s simply no mention of what sort of beer this is. Which is a bit dopey really. You want people to think it’s craft but don’t think to tell people what it is?
5) I’m going to take a stab and say this is a golden ale. There are some nice melon-peach aromas here, but the flavour is a real letdown. There’s an odd streak of bitterness that ran right down the middle of my palate, and which returned with every sip. There are better supermarket golden ales out there – Steamrail’s for one.
Categories: Beer of the Week