Tip #5: Don’t be so damn obsessed with Untappd – especially at GABS
With lots of different beers all over the place at Melbourne, there’s plenty of chances for a unique check-in or two. Or 20 – or more. Truly, you can rack up a stupid amount of uniques, especially at GABS where all the beers are new.
I know this because I went apeshit crazy with the check-ins last year. Literally every single new beer I had got checked in as part of the urge to get to that 1000th check-in. That was serious overkill at GABS, the event that causes Untappd to go into meltdown as everyone is checking in the five beers they have in their sample paddle.
For me it meant I’d take one sip of beer to give it a genuine appraisal and then go search for the beer in Untappd. While I’d search I’d drink a bit more of the beer, paying more attention to Untappd app on my phone than the beer in my hand.
And I did this for every single beer I tried at GABS. Which meant that, overall, my phone got more attention than the beer. That’s just not the right way to go about things at a beer festival. I mean, I’m there to enjoy the beer, not play on my phone.
So this year I’m ratcheting things back big-time. I’ll check in a few beers here and there, if only to let other people who follow me on Twitter and are at GABS know that I’m there too (that’s a big benefit of Untappd check-ins). Or maybe it’s because I really like that beer or it’s a white whale for me (hello Watermelon Warhead). But I’m not going to add each of the 50 or so beers I’ll likely drink on my GABS visit.
Instead I’m just going to enjoy the beers. Some of which I’ll never try again.