When you start up a club you have to work out who can join and who can’t. Which means you need some membership criteria – and the clearer that criteria is the […]
Who’s in and who’s out?
The Thursday quote
“The style of marketing consistently adopted by the company, which is centred upon dated stereotypes of women and focuses on women as the object of the male view appears out of step […]
CUB rewriting history
CUB Beer executive #1: Hey, you know all those old breweries we bought ages ago? CUB beer executive #2: Yep. Exec #1: Well, we probably need to bring one of them back. […]
A better option than a definition of craft beer
Coming up with a definition of ‘‘craft beer’’ has always seemed like a pointless exercise to me. And yet the industry spends a staggering amount of time and energy trying to come […]
Cut the alcohol, cut the price?
Chances are you’ve heard Lion are knocking down the ABV on three of their beers. Extra Dry and XXXX Bitter will go from 4.6 to 4.4 per cent while James Boag’s Premium […]
The Six-Pack – August 14, 2015
Number 1: This tweet from Brews News Lion puts nutritional information on beers http://t.co/te3pmL5jVc — Australian BrewsNews (@ozbrewsnews) August 11, 2015 This is a great move from Lion and should be praised. […]
The Six-Pack – July 31, 2015
Number 1: This tweet from Modus Operandi Brewing Happy to say our little brewery is now running on 100% green energy! Peace out 🔋 https://t.co/c4HbOlUwim — M.O. Brewing (@MOBrewing) July 22, 2015 […]
The Six-Pack – June 26, 2015
Number 1: This tweet from the Yeastie Boys Dear sir, I purchased your beer thinking it would be the nectar of the gods… (Auspicious starts to "fan mail"). — Yeastie Boys (@yeastieboys) […]
Five things about … Stone’s Go To IPA
1) I’m not even supposed to be drinking this beer. Last year I wrote several blog posts about Stone’s dubious crowdfunding effort. After that I decided to myself that I’d boycott their […]
The Six-Pack – May 8, 2015
Number 1: This tweet from @beergirlbites I'm convinced there's a special place in hell for people who order cocktails in busy bars. — Tiffany Waldron (@beergirlbites) May 3, 2015 Surely there must […]
BEER IS YOUR FRIEND 