“Given the vast majority of drinkers still don’t care (why should they when they’re happy to use Facebook, Uber and McDonald’s on a night out drinking craft beer?), unless any campaign provides tangible reasons for consumers to drink independent, Australian owned beer beyond being independent and Australian owned, it’s going to struggle in the face of high quality, lower priced beer from the recently acquired craft brands. “

“Through the Looking Glass II”
Crafty Pint
January 1, 2018