1) Okay, before I get stuck into mocking this beer, lets tackle the issue of taste. There’s supposed to be “a little bit of hop aroma” which is so little as to be non-existent. There is some very, very slight malt character in the mid-palate but there’s bugger-all else going on here. It’s a 3.5 per cent beer but it doesn’t so much taste thin, like other mid-strengths. Instead, it tastes watery, as if they made a full-strength beer and dropped the alcohol content by diluting it with water. I don’t know if this is what they actually did but it sure tastes like it.
2) Now, Iron Jack is the first beer from the awfully-named Legendary Brewing Company. Really, if you’re going to call yourself that, you need to be making beers that are – you know – actually legendary. Anyway, the brewery is essentially a front for Lion (and, to be fair kudos for them on being upfront and mentioning that on the can) and I’m struggling to understand why this beer exists.
3) Lion already has at least three mid-strengths in its portfolio – XXXX Gold, Hahn SuperDry 3.5 and Boag’s Premium Light. And the first two have exactly the same bloody alcohol count as Iron Jack. I have heard rumours it’s designed to be Lion’s answer to Great Northern Super Crisp and there might be some merit there, because I don’t understand why that beer exists either. It – and Iron Jack – are like drinking a glass of water into which someone has dunked a teabag of malt.
4) Something else about Iron Jack. It’s never a good sign when the media release only quotes your “brand director”. Yep, they’re trying to plug a beer but they never talk to the brewer. Which leads me to the conclusion this beer was created around a table in a marketing meeting rather than by some guy on the brewery floor wearing steel caps and a hi-vis vest. Including marketing babble like “We know drinkers want to buy brands that resonate with their own values or inspire them in some way”. That’s an actual quote from the “brand director”.
5) The can says “the bitterness has been kept low to deliver maximum thirst-crushing refreshment”. That’s really a nice way of saying “we’ve eliminated any flavour so as not to get in the way your boozing on, or slowing it down in any way”. Or maybe saying “yep, we took pretty much all the flavour out of this beer”. You think maybe it’s about time someone told them a beer can have flavour AND be smashable?
Free or paid for?: Like a load of other beer writers and bloggers, I got sent a can and a bottle of Iron Jack. And a stubbie cooler, which I gave away to someone else in the office.
Categories: Beer of the Week