“What makes it exciting particularly for the bottom line of companies like [maltsters] Crisp is that, on average, one tonne of malt will make forty-five barrels of craft beer compared to  sixty barrels of a global lager. Craft may still account for a relatively small share of all the beer brewed in the world, but craft brewers buy disproportionally more malt than their bigger competitors because they put much more into their beers than the more cost-conscious giant players do.”

Pete Brown
Miracle Brew (2017)
Unbound