“It’s pretty lazy and lame to keep peddling that stereotype [of the tattooed, bearded craft beer drinker], just like it’s lazy and lame for the mainstream breweries to peddle the stereotype that basically only blokes drink beer. If there are any women in mainstream ads they tend to be decorative, they’re either serving the beer or they’re lookin’ pretty. The problem with that is it then convinces many women that beer isn’t for them.”

Jade Flavell
Quoted in Trick or Wheat
Emily Day
Froth craft beer magazine
October 2016