“Word spreads. As hardworking and attentive as our customers are, in the interests of discovering new and exciting beers that their friends might not have had yet, they are also kind of lazy at revising their opinions. One bad beer in today’s crowded landscape, and the brewery that made it can suffer irremediable harm to its reputation.”

Brewers Association quality ambassador Dick Cantwell
Speech at the Australian Craft Brewers Conference
Quoted in Brews News