Quote

The Thursday Quote

“I realised that I would face several challenges in getting this business off the ground. First, I would have to persuade drinkers to pay a premium for a beer that was richer and more flavourful than the pale, bland beers that were then as ubiquitous as Coke and Pepsi. I would also need to change the minds of drinkers who preferred imports, teaching them that the skunky aroma and cardboard taste they thought they liked were really just signs of stale beer.”

Jim Koch
Quench Your Own Thirst – Business Lesson Learned Over a Beer or Two (2016)

Advertisements

It's your shout

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s