beer business

Vagina beer, anyone?


This is a supplied pic that forms part of one of the creepiest crowdfunding campaigns I’ve ever seen. Yes, that is a pair of underwear draped over the bottle.

Okay, I have a question. Can something be an April Fool’s Day joke if April 1 is still two days away?

I ask because today I found this crowdfunding page to raise money for “the first vaginal beer” – complete with a range of rather sleazy images (including the one pictured above).

According to the guff “the secret of the beer lies in her vagina”, specifically the vagina of Czech model Alexandra Brendlova.

Seems they’ll take some lactic acid from her vagina because the lactobacillus “transfers woman’s features, allure, grace, glamour, and her instincts into beers and other products, turning them into a dance with lovely angel”.

Yeah, it actually says that.

I assume the basics of brewing would be the same as with Rogue’s Beard Beer, where they make a yeast culture from a sample and brew with that. But I’ll let their video explain it in more detail (in a script the seems as though it was written in another language and fed through an online English translator – “the beers contain femininity and woman’s instincts”)

They’re asking for 150,000 Euros – just over $220,000 in our money – to make six batches of Bottled Instinct (for that is the name of the beer).

There are a load of rewards for chipping in; some are laughable, like being tagged in a Facebook post or getting an empty (yes, empty) bottle of beer, or a postcard signed by Alexandra.

If you want to splurge, for 10,000 Euro ($14,000) they’ll even make a beer with your own girlfriend’s bacteria. Good luck getting any of your mates to drink that beer.

Now this has to be some elaborate April Fool’s Day joke, yeah? Because this whole idea is really, really creepy – especially in an industry that has real problems with sexism. Seems it’s not great to have women make beer or drink it, but it’s okay to use them as an ingredient?

Jeez, this is just so wrong on so many levels. And I so hope it’s an April Fool’s Day joke. Because the possibility that this is serious is too much for me to contemplate.

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