‘‘The man who leans against a bar and blows the froth off a long beer seldom realises the care and skill that has been exercised in producing his favorite beverage. But the average man can generally distinguish between good and bad beer, and therefore it is that brewers are constantly at work to improve or maintain the quality of their product.
‘‘The reputation of any particular brand of beer is made by the man in the street, and as he generally submits his favorite liquor to a daily test, it follows that beer cannot live on an old reputation; it must be good all the time.’’

The Sun (Kalgoorlie)
March 5, 1911