1) This is a ‘‘new improved’’ Pure Blonde, now with 80 per cent less carbs than regular beer. That’s a 10 per cent improvement on the old Pure Blonde. So how did they reduce the carbs by an extra 10 per cent? Well I’m no nutrionist but I think the answer is – they reduced the alcohol.
Yep, the old PB had 4.6 per cent. The new one has 4.2 per cent. And as most of the calories in beer lives in the alcohol, a drop in the level of alcohol would surely lead to a drop in calories and carbs. But it’s not a huge drop – the calorie difference between old PB and new PB is 15. That’s equivalent to a single water cracker.
[UPDATE: turns out I’m probably wrong on the “less alcohol = less carbs” argument. Check the comments thread for a better explanation of what’s probably going on here]
2) It also makes the claim that it has 50 per cent fewer calories than wine. While that could well be true, it’s also totally not earth-shattering. Most beers around 4.2 per cent, have about half the calories of wine. Coopers Pale, for instance, has 131 calories in a 375ml bottle. And 375ml of wine has 255 calories. See, almost half.
3) But these sort of claims are hardly surprising, because the whole low carb beer market is built on shaky foundations. People by them because they’ve tricked themselves into thinking they can drink them and not get fat. The beer companies haven’t actually said these beers are low-fat, they just haven’t dissuaded the public from this erroneous belief.
That’s why they print nutritional info on every single low-carb beer but not on any of the regular beers. Because they don’t want you comparing them and realising the calorie difference really isn’t that much.
4) So, if you used to drink three or four regular beers and you think swapping them for Pure Blondes will help you lose weight, you’re mistaken. It’s not going to make that much difference at all. Case in point – new PB has 92 calories which is about 40 less than a Coopers Pale. And that’s not much, really – 40 calories is roughly three water crackers.
If you want to drink beer and lose weight, you could just drink less (whether of PB or something else). Or you could look to light and mid-strength beer which at the very least don’t taste any worse than PB.
5) As for the taste? Well, after the first sip the phrase “effervescent cardboard” came to mind. People must be drinking Pure Blonde for health reasons – it can’t be for the flavour.
NOTE: In point 2 I incorrectly stated there were 150 calories in a 375ml serve of wine. That was incorrect, it has since been changed to 255.
Categories: Beer of the Week