The Six-Pack

The Six-Pack (Beer Sexism edition) – Friday, July 10, 2015

Number 1: This tweet from SD Beer Talk Radio

The idea that sexist beer names could be considered merely “naughty” is really part of the problem of sexism in the craft beer industry. Too often it just gets dismissed as “all a bit of fun”. If you think it’s just a bit of fun, imagine a photo of your mother, sister or daughter emblazoned on a label for Panty Dropper, with their undies around their ankles. I assume your point of view will change. Also, I reckon if a female brewer came up with Dickhead Draft or Stupid Man Ale, plenty of blokes would be cranky.

Number 2: The Sip – Beer needs to change pitch to women
Sure, Ross Lewis isn’t really saying anything new here but I think this is one of those subjects where the more people voicing this issue the better.

Number 3: Slate – Craft Brewing Has  a Sexism Problem
Yes, a lot of people are aware of this but again, the more voices calling breweries out on this the better. And, as the article says, “why name your beer something that at least a third of your potential customers might feel uncomfortable ordering?”.

Number 4: The Guardian – Sexist beer ads: why it’s time for a cold, hard rethink
As the story quotes the head of SAB Miller, “Beer is now drunk by women and men together.”. So it’s time to change the way it’s advertised.

Number 5: Beer Is Your Friend: Sexism in beer – I Don’t Get It
In which I add my voice to the chorus.

Number 6: How they used to sell beer

Sadly, in this case “used to” actually means “just last year”. If you’re interested, I got angry about this ad here.

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