‘‘And we must thank the beer gods that women today do drink beer. I remember an executive at Diageo, one of the largest wine and spirits companies, making a speech 10 or so years ago and declaring that the reason spirits were kicking beer’s butt is that they know how to market to women and we didn’t. It was valid criticism – and still is to this day.’’

Harry Schuhmacher
I Don’t Miss The Good Old Days
All About Beer, Vol 36, No 2