‘‘Craft beer, the star performer in the overall declining beer category in recent years, also declined in 2014. Craft beer was drunk by 16 per cent of total beer drinkers in 2014, down from 17.1 per cent of beer drinkers in 2013.
‘‘The segment was let down by less people choosing craft beer in the colder months of 2014 versus the same period in 2013. In the six months to September 2014, 5.5 per cent of people drank craft beer versus 6.2 per cent for the six months ending September 2013.’’
Roy Morgan Reveals Drinking Trends
Volume 33, Number 1