“Not too long ago, it was a practice viewed sniffily by some in the beer world, in part because it seemed that many of those opting for the contract brewing route were interested in little more than marketing and the potential to earn. A visit to one brewery that produces beer for a number of brands a few years ago was revealing; a brewer there said the instructions from more than one of their clients were pretty much: ‘Give us X or Y style at this ABV as cheap as you can. We’ll spend the money on marketing instead’.”

On The early days of contract brewing
Quietly Plotting
The Crafty Pint