beer business

Beer geek freakout

Dawson finds out someone doesn't like craft beer.

Dawson finds out someone doesn’t like craft beer.

Late last week quite a few beer geeks got hot under the collar about this story.

I was one of them, suggesting that using the Budweiser Super Bowl ad as evidence that craft beer has jumped the shark is ridiculous (Bud is a competitor to craft beer, of course they’re going to attack their competiton).

I also laughed at the ludicrous suggestion that the craft beer ‘‘machine’’ (huh?) had reached saturation point. Oh puleeeze, a segment that accounts for just 2 per cent of the total market is at ‘‘saturation point’’ Good Lord.

I huffed and puffed about this latest example of the craft beer backlash for a while longer.

Then I stopped.

Then I thought.

Then I realised something.

if I like good beer why the hell should I care if someone else doesn’t? They’re not going to stop making it because some guy says it’s rubbish. It’ll still be around – and in fact there will be more for me if the likes of this guy goes off and drinks his jug of Reschs.

And if he chooses to drink Reschs instead, that’s no skin off my nose. He’s allowed to drink whatever the hell he wants, just like I am. If it’s hot enough and there’s nothing else around I might drink one too.

Why do we care so frigging much, and get so bloody defensive, any time someone criticises good beer? When we do that we’re effectively confirming their image that we’re a bunch of snobs who look down our noses at anyone who doesn’t like good beer. A group of shrill thin-skinned wankers who snigger at the guy who says he’s going to drink some (inserty dripping horror movie style writing here) mainstream beer.

Why do we act like our way is the right way, and anyone else who chooses not to drink good beer is clearly in the wrong? Why do we feel compelled to ‘‘correct’’ someone any time they suggest the beer we like isn’t really very good at all.

And why do we constantly click on these stories and then post our outrage? It just ends up with websites realising ‘‘hey, if we poke craft beer fans we get lots of hits. So lets keep doing that’’.

Really, it doesn’t matter. None of it. So just stop worrying, drink good beer and be happy.

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3 replies »

  1. Part of the issue is that social media creates an echo chamber for the most hysterical opinions from the loudest of mouths, particularly from those whose craft beer fandom is part of what they consider tO be their identity.

    I recently realised that not only “craft” beer a nearly infinitesimal part of the beer market but those who talk, write and think about it are an infinitesimal fraction of that. However because we all have a megaphone that we’ve given ourselves, our opinions seem a lot more important (and market making) than they actually are.

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