beer business

The need

image

In the world of the beer geek “need” is a funny thing. Take this 12-pack of Founders All Day IPA I bought this week.

It’s not like I have a shortage of beer at home. If I had walked out of the bottle shop without these 12 beers under my arm, I wouldn’t have been going thirsty that evening. Or for quite a few evenings in the future.

I wouldn’t have had to make a stop at the homebrew shop to buy a few cans of malt extract to make a quick brew to fill in a beer gap. I certainly wouldn’t have had to turn to the bottles of wine I have at home to get a buzz.

In the strict sense I didn’t need to buy this half-case. But I needed it, you understand?

I needed it because it was canned beer and good beer in cans is still enough of a novelty to me that it attracts my attention. And of course there’s the fact that All Day IPA is a frigging spectacular beer. So good that, should someone come over and say “hey I read on your blog that you have some Everyday IPA. Can I try one?” I’d tell them I drank them all. Even if I hadn’t – just because I want them all for myself (yeah I’m selfish that way).

So yeah, I needed to buy these. After speaking to Rory, the owner of Thirroul Cellars (where I picked this 12-pack up) I might need to buy some more. He said Sierra Nevada cans are heading our way soon. Again, they’re in 12-packs, which will make things interesting for bottle shops. Do they try and sell 12-packs of beer to a market that is used to buying them six at a time? Or do they break up the boxes and sell a whole lot of singles?

Either way, I have a feeling some more cans of US beer may be finding their way into my house some time soon.

Advertisements

It's your shout

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s