It’s been more than a few years since this Tooheys Extra Dry ad aired and I still have no idea what it means. Still, it’s better than that disgusting “tongue” ad*.
* For the overseas readers, here is the disgusting tongue ad.
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Categories: YouTubesday
The tongue ad is just a metaphor for craft beer enlightenment, most beer consumers are just asleep drinking whatever is cheapest and most convenient. Once we wake up, we become shocked at what we’ve been doing. This is best captured by the confused and dazed look of the male subject at 0:52.
I really like that interpretation. Nice work.