The Thursday quote

‘‘We wanted to start off doing one-off beers rather than a regular range of beers such as a pilsner, a pale ale and a porter like most breweries. We’ve never had a business plan or thought about business, it’s just been a hobby that has to continue to make money so that we can keep doing it.
‘‘if you have bought lots of stainless you can’t think that way, you need to think things like ‘I need to sell this amount of beer to pay for the brewery and for the rent and for the marketing. All we have to do is think ‘What are we going to charge to get our money back to get enough money to brew our next beer?’’

Stu McKinlay, one half of New Zealand’s Yeastie Boys
In New Zealand Small Is Beautiful by Matt Kirkegaard
All About Beer, July 2011

It's your shout

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s