‘‘We wanted to start off doing one-off beers rather than a regular range of beers such as a pilsner, a pale ale and a porter like most breweries. We’ve never had a business plan or thought about business, it’s just been a hobby that has to continue to make money so that we can keep doing it.
‘‘if you have bought lots of stainless you can’t think that way, you need to think things like ‘I need to sell this amount of beer to pay for the brewery and for the rent and for the marketing. All we have to do is think ‘What are we going to charge to get our money back to get enough money to brew our next beer?’’
Stu McKinlay, one half of New Zealand’s Yeastie Boys
In New Zealand Small Is Beautiful by Matt Kirkegaard
All About Beer, July 2011