Because I’m a little bit obsessed, I regularly scroll the the craft beer list on the Dan Murphy’s website, to see if there’s anything new.
About a month ago I was very surprised to see the list included a beer from Rogue – Dad’s Little Helper black IPA. I wasn’t surprised to see the beer wasn’t available at my local Dan’s (a cool feature of the website is you can set it to your local shop and it’ll tell you whether a particular beer is in stock).
Many a time have I seen beers I’d love to buy – Bridge Road’s beers spring to mind – only to see the word ‘‘unavailable’’ in the ‘‘find in store’’ category.
I was back to being surprised last weekend when I tooled around the site and saw the word ‘‘available’’ under the Rogue beer. I got really excited and also amazed – the idea of a Rogue beer being available at Dan Murphy’s just seems to odd to comprehend. Not that Dan’s doesn’t stock some good beer, but Rogue is a bit of an iconic craft brewer in the US. Also, I didn’t figure they brewed enough beer to satisfy the presumably large order Uncle Dan would have placed.
I had to wait 24 hours before I could get to my local Dan’s – during which time I was sure they’d all sell out and I’d miss out.
But no, when I got there the beers hadn’t even been put on the shelves yet. I find that’s a common occurrence. I check the beer list virtually every day so, when I see a listing tick over to ‘‘available’’ I get there within 24 hours. That’s faster than they can get the new beer on the shelves.
I did however, suggest to the beer section worker that it would be a very good idea to put that beer on the shelves because perusing beer geeks like me would snap it up.
Some of those perusing beer geeks like me might not think it’s much chop though. As a black IPA, it sits smack in between the ‘‘black’’ and the ‘‘IPA’’ descriptors. ‘‘Coffee’’ and ‘‘bitterness’’ were the two adjectives that sprang to mind when I had my first glass. ‘‘I’m glad I didn’t buy two bottles’’ was what sprang to mind as I drank the second glass from the 650ml bottle.
Funnily enough, I’m still excited that a Rogue beer was in stock at my local Dan Murphy’s.