This is a niche in the world of beer that I never knew existed. Now that I do I’m sure there are some people who are really, really into it.
Zymurgical heraldry essentially refers to those breweries who use coats of arms on the labels or as a trade mark of sorts. One example is on the Becks Beer label seen here. Brewed in Bremen, Germany, it features a coat of arms with a key on a red background – apparently a mirror image of the Bremen coat of arms.
Some others include Budweiser Budvar (which uses the coat of arms of the city of Budweis), Pilsner Urquell (which appropriates the coat of arms of the town of Pilsen) and Blanche de Chambly from Unibroue, which features three gold fleur-de-lis on a blue background symbolising the Kingdom of France (a nod to the French history of the Canadian province of Quebec, where the brewery is located).
To be honest, I can’t say I much care for zymurgical heraldry. And I reckon most people would agree with me.
What’s the go here?: For those who have just stumbled across this post, I’m going through the highly-recommended Oxford Companion to Beer (OCB) and posting an entry for every letter. Why? Because I have a copy at home but hadn’t really gone through it page by page and I figured this would be an exercise that would force me to do that.