A brewery sent me some beer for review today.
Along with the beer came a beer cooler, which got me thinking. Is that the right thing for a craft beer brewery to be sending?
As any beer geek knows, beer should be drunk from a glass rather than a bottle. I can’t remember the last time I drunk a beer from a bottle – I even ask for a glass if I buy a bottle at a bar.
So I – and I assume, most craft beer lovers – have little use for a beer cooler.
And yet a craft brewer has sent me one. What am I to make of that? Surely a brewer would know a glass is better than a bottle, yet a beer cooler clearly implies that drinking straight from the bottle is perfectly okay.
Or perhaps I’m just thinking far too hard about the whole thing. Which is entirely possible.
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BEER IS YOUR FRIEND 
I think perhaps it wrong to assume the marketing guys (who probably sent the beer and stubby holder) know about craft beer? just a thought
Nah, this came straight from the brewery. And was sent by the brewer in fact. He also included a baseball cap, which I’m rather happy about, because it fits. I’ve got such a big head that so few caps fit.
with you there, I too have a big noggin and it sucks when hats dont fit
good idea. look great in gift packs and maybe the crafty consumer also has to have cans of something (like sporting events) and may just slip the mainstream into a craft cooler thus getting the crafty name out there. my bro has about 400 coolers in his collection, so theres another reason